National Burns Awareness Day Oct 2021

A new and extremely popular resource that we were able to offer this year was a Burn Prevention and First Aid Webinar. Registrations exceeded 288, with 100+ attending live on the day and at the time of writing the same number viewing the webinar recording on YouTube.

As ever, social media was the driving force behind the day’s activity with engagement across the burns community – hospitals, Fire & Rescue Services, families, childcare professionals, burn survivors and other charities. A continuing ‘trend’ to note was the increased use of Instagram, as well as the number of young adult burns survivors sharing their personal experiences. The #BeBurnsAware hashtag has appeared in over 11.9k social media interactions, with 1.6k shares, 9.9k likes and with a total reach of 860k users.

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